Enhancing the Government of Jamaica’s (GoJ) reputation as an employer of choice by developing and promoting a compelling employer-value proposition (EVP). This includes leveraging technology, social media, and internationally recognised best practices to attract and retain top talent for the Jamaican Public Service. Employer-branding efforts are further supported by the GoJ Orientation and Re-orientation Programme, which ensures that all public officers are aligned with the values, culture, and mission of the Jamaican Public Service.